Mobile Apps in Digital Transformation: New Opportunities for Small Businesses


Over the recent decades, digitalization has caused a torrent of transformation in our lives. In the business world, technology is gaining popularity for accomplishing huge tasks such as compressing massive data volume and allowing seamless communication over several miles. Mobile-first digital transformation gives small businesses fairer platforms for competing with multinational organizations.

Currently, adults consume five times more information daily, unlike 50 years ago. They spend over 12 hours daily on their screens. It’s not easy engaging consumers who already have access to detailed information. Interestingly, the more considerable amount of time the users spend on phones relies on the available applications. Mobile-first digital transformation is currently integral to the success of businesses. Note that the demand led to the invention of more than two million applications in mobile phones. Organizations spend millions on business digital transformation. However, very few yield fruits.

Small-scale businesses should focus on a particular technology instead of struggling to transform the company’s overall strategy. They should align strategic digital transformation with their business goals. The small-scale businesses may also consider the services of digital transformation consulting companies. You will enjoy the various borrowed techniques and the effect of transformation on customer experience.

What Are the New Solutions in Digital Transformation?

Your journey in business digital transformation may take various paths. You may feel it’s the right time for your organization to shift, but you don’t know where to begin. To kick-off, you need to be in your client’s shoes to create a wonderful experience for your customers. To succeed in digital transformation, the company leadership should be bold and committed to the shift. COVID-19 is a blessing in disguise for most companies because the pandemic has been a catalyst for digital transformation. It forced the employees to work from home, and organizations lacked the necessary tools lagged in the competition. You are probably wondering what your business needs to thrive in digital transformation. Below are new technology solutions instrumental for your digital plan.

  • Cybersecurity Solutions.

Cybersecurity is critical when thinking of digital solutions. Without data protection, it will be useless to adopt any emerging technologies. Data security is a must, irrespective of whether you are dealing with video conferences entailing confidential information or sensitive data on clouds. Digital transformation companies in Canada should consider encrypted VPNs to allow remote staff access to executive resources. Other securities include stronger passwords and staff awareness training. Cyberattack threats are too severe to leave your staff unsecured.

  • Remote Project Management.

You will not regularly monitor your staff in remote working, and you will not understand whatever they are doing. However, the team must still complete the tasks. Solutions for remote project management will help your staff achieve their projects and scaling towards the company’s goals. Consider programs such as Trello, Monday, Jira, Basecamp, and Asana. These programs avail robust software to assist you in assigning critical tasks, tracking the company’s progress, and managing the workflow. Alternatively, you could outsource via digital transformation consulting companies.

  • Cloud Storage.

Cloud has reformed accessibility and storage of company data. Cloud will allow you to store your applications and data remotely on secure servers that allow for quick scalability, faster deployment of solutions, and proper information management. Consider cloud solutions for storage such as DropBox, One Drive, and Google Drive for the mobile workforce. The solutions allow for convenient access to information irrespective of your location. Your staff and clients will conveniently access the data while at home or traveling.

  • Customer Relationship Management.

CRM solutions are effective because of better retention, faster responses, sales automation, and shorter sales cycles. When you incorporate CRM solutions, the accounting department, marketing, and sales team will collaborate to satisfy the client’s needs, irrespective of the location. CRM will allow your employees to give the best customer service to clients, their remote locations notwithstanding. Consider Fresh Sales, HubSpot, Zoho, and Salesforce. It will help you maintain high customer care standards, even if the staff are in remote locations.

What Are the Upcoming Mobile App Trends?

Digital transformation companies in Canada are already adapting to the developments of mobile applications. As the world is moving towards digitization, mobile applications are gaining popularity in all aspects of life. The tech giants are investing heavily in the development of mobile applications. Small businesses are not lagging in this digital business transformation.

The businesses embrace mobile applications’ role, and they are quickly incorporating the apps to ensure they deliver the best services to the clients. Let’s take a look at the upcoming mobile application development.

  • M-Commerce.

With numerous people globally turning towards mobile purchasing, the m-commerce future seems promising. Google Wallet and Apple Pay encourage clients to shop through mobile phones instead of credit and debit cards. The e-commerce businesses and retailers currently wish for applications to allow their clients to shop and transact without the physical cash or card effortlessly. Cross-platform mobile application development allows applications to run on numerous mobile platforms. It minimizes marketing time. It will also help your organization to cut the growing cost and will enable it to thrive in tough competitions.

  • 5G Technology.

The wireless 5G technology is part of the most outstanding development in mobile applications. The 5G network will be 100% faster than the 4G network. Besides the 5G network’s rapid speed, it will also serve functionalities such as data security, augmented reality, and 3D gaming. Both entrepreneurs and clients will enjoy the fast speed of networks when making purchases, selling, and carrying out online payments.

  • Cloud-Related Mobile Applications.

Cloud technology assists companies in storing large volumes of data. Incorporating this technology in mobile phones will boost mobile phones’ storage capacity, consequently improving collaboration and productivity among mobile users. Besides, numerous mobile applications having more extensive databases employ Amazon Web Services as the backup for cloud computing.

  • Blockchain.

It has reformed and disrupted the developments of mobile applications. It is possible to implement it in mobile applications to enhance quality control, tracking, and security. Most of the payment applications are already utilizing the technology for faster and secure transactions.

What Does Digital Transformation Mean for Business?

Everyone appreciates the role of It in digital transformation. Even though most people believe that only big digital transformation companies in Canada benefit from the high cost of change, small businesses also have their reasons to embrace the digital transformation. To understand the role of digital transformation in companies, you should consider its connection to innovation. Strategic digital transformation is capable of sustaining innovation culture.

Concurrently, small enterprises perform innovation roles in incubators, allowing them to match perfectly. However, small businesses are agile, enabling the firms to be highly flexible while adopting or changing strategies. Because of inadequate resources compared to multinational corporations, innovation is the primary way small businesses can maintain a competitive advantage. Because digitalization is a broader concept, its integration into various companies will differ from one company to the other. Hence, the need to identify the digital transformation parts that suit your enterprise. It would be best to consider whether adopting the transformation will align with your organization’s strategic direction.

  • Customer Expectations.

The current generation of clients is entirely into online culture. They also form the majority of consumers. Unfortunately, their preferences are quite picky and will immediately speak out when a given brand fails to meet their expectations. Digital services top the lists of these consumers’ expectations, implying that you are losing a lot if your business isn’t online.

  • Reduced Expenses.

Most companies indeed fail to embrace digital transformation because of the associated cost. Note that the high capital is just a short-term inconvenience, and you should focus on long-term profitability. Although it is significant for the big businesses, small enterprises having a fixed budget may also consider financial stability in the long run.

  • Employee skills.

Digital transformation is the new standard in the business field, implying that employees must equip themselves with the necessary knowledge. The enterprises must invest in employee training. As an entrepreneur, digital leadership is the way to remain relevant and ahead in the competition.

  • Coordination and Collaboration.

Digital transformation is critical for SMEs and large organizations when dealing with numerous staff dispersed across multiple locations. A well-configured collaboration will be instrumental in allowing virtual interaction. Besides, it is valuable to coordinate small teams.

What’s the Future of Digital Transformation?

To ensure that your digital transformation strategy has an optimum impact, sustainable, and prosperous, you should appoint the person responsible for each process. Alternatively, you may consider the benefits of involving a digital transformation consultant. To remain relevant in the business sector, you must continuously interact with your clients and embrace continuous learning as a leader. 

For digital transformation strategy for SME, consider establishing open forums where your staff can share current developments and exchange skills key for the organization’s success. Soon, machine learning technology and artificial intelligence will be a massive force in the field of business, which means that you must commit to the new models of operation to remain relevant. It’s the time to strike. Get the necessary knowledge on the impact of digital transformation on your business and the clients. Leverage data to your benefit and inspire your staff.

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