The customer was Sevcabel, a Russian cable product provider out of St. Petersburg.
The challenge began when Sevcabel sought to revamp their website at www.sevcabel.ru. It required a complete overhaul focusing on a few key areas:
- Removal of any duplicate content
- Restructuring of product categories
- Addition of new functions, such as a cable calculator and online product ordering
The main goal of ITM House was to get the website up to the standards of Sevcabel through their new function requirements. This would lead directly into more sales. The team developed a quick transition from any landing home page to the proper areas of online product ordering, which would enhance sales along with the new functional layout.
The team removed any redundant information and retained the most immediate and relevant information on the main page. Services were relegated to the second level of the website.
Superior product organization became essential. Products were categorized by sorts and fields of usage. All products were boosted with leading information, including characteristics, special product features, and legal certifications of quality.
Lastly, users could make purchases online. The online calculator supported the purchases. It all connected with a question-and-answer service to facilitate sales and offer help as needed.
ITM House delivered the solution built on PHP, Symfony 2 framework. Frontend part is based on jQuery UI and CSS 3.